I AM A NEW PERSON, online!

Throughout this 12 weeks of self-orientated learning, we were exposed to different Topics which are relevant to our online presence. The below summary will include what I have learnt and concluded my stance for each Topic, which will be used as a framework for the development of my Social Media accounts.

# How do I manage my multiple identities

I learnt that companies review candidate’s social media platform prior to selection to access and understand the suitability of a candidate. Hence, I find it necessary for me to revamp my Social Media platforms to maintain a professional image.


Previously, Facebook was a platform for my entertainment where I will share gossips and read on funny articles. However, I feel that sharing such “jokes” and gossips may affect employer’s perspective of me, hence, career opportunities.

Currently, I will manage Facebook as a personal use only. However, there are several measures that I have taken to ensure that my online identity is not affected by what I do on Facebook.

[Click Full screen for clearer view]



I had one personal Twitter account which I use to update my thoughts, including happy, sad, frustrated etc. However, I realized that those are not the details that I would want my school/future employers to see.presentation1This account has been changed to “protected tweets”, only viewable by people I accepted.

Hence, I started a professional account for Twitter at the start of this module.presentation19


Before the start of this module, I have only heard of LinkedIn as one of the Social Media platform but has no interest in starting it as most of my friends does not own it. In additional, I have never known the use of LinkedIn. I was quite shocked during my research in Topic 3 that LinkedIn is the top Social Media platform used by companies in the hiring process. Hence, I started exploring LinkedIn.


# Developing a professional digital profile

Multiple identities help in the development of Professional Digital profile; however, social medias are interconnected. Therefore, I have tried to be consistent in my Bio and Authenticity to prevent fake profiles from harming my image.

Bio: A consistent description of me

  • Readable
  • Short and simple



Authenticity: Whilst developing our professional profile, it is also necessary to display who we are and our interests Apart from following professional sites, I have also keep track of what I am interested in.


Besides having a description of me, I have also shared/retweeted relevant information about what I am interested in. This ensure that my description complies with what I do.


Even though my Social accounts have been revamped, it is still necessary for me to keep in mind of what I publish online. Consistent update of details is also required to ensure that information or descriptions presented are updated.

# How I would grade myself before and after this module

What I thought that I have been doing and my knowledge of online presences before the module changes during my course of study.



# Learning Experience

This video will summarise what I have learnt and my plans in the future.

[For clearer understanding, it is recommended to watch it with headphones/earpiece as the audio is too soft]

(533 Words)

Let’s stay connected:

Twitter (Professional)


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Topic 5: Open Access, Please..


Initially, it was tough for me to weigh my stance on this topic from different perspective. However, with the engagement with other blogs, I am clear that – Free Open access should be made available, especially in education prospect.

I came across this video from Jeremiah’s blog and I would like to summarise a few points that the speaker has pointed out:

[Source: https://www.youtube.com/watch?v=9ztwFtF-lgA&feature=youtu.be, video by me]


This frame work that was brought up has an impact in the consideration of “Free Access”.

Money: In my blog post, I have raised a concern on sustainability. Paid access deters one, who is unable to afford, to have restricted access to knowledge. However, who is going to pay or assist publishers in the funding? Xinlin had brought up a good point – Crowd Funding. Moreover, Angeline has also raised Herzberg’s Motivation theory which states that personal achievement and recognition are what truly motivates an individual. So, is money still can issue?

Science: Isn’t it contradicting when our access to articles are restricted with paid access? How can one improve and advance on current framework? Open assess to view and assess a variety of articles.

Freedom to know: This allow access for an individual to research and have breakthroughs. What about the disadvantage of quality and reliability of work, affecting student’s academy? Pointed out by Kaye, Schools should ensure that students give proper referencing and Citations to raise the acknowledgement of the author’s work. In this way, with more recognition on good research, students can obtain more reliable information. To prevent counterfeits, authors can watermark their content to leave trace of the original post and give credibility to the rightful owner.

With all these disadvantages lowered, I believe, free access can be implemented.

Check out my comments for Jacinda and Charissa.


(298 words)


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Topic 5: Should we have Free access?

What is Open Access?


[Source: Wiley, Photo by me]

Should there be Open access?

Free access? The first thought that came to me was – “I can gain access to books or entertainment online.” However, as the saying goes “We cannot have the best of both world”. There are bound to be people who will argue otherwise.

In the user’s perspective, one would plead for a free access. In an education, “An open and free web was the basis for transfer and creation of knowledge” (Berners-Lee). Example will be Wikipedia which consists of 32 million articles. Users can benefit from educational materials available online which contributes to their learning.

On the other hand, Producers may argue otherwise. Below table will explore the advantages and disadvantages:open access.jpg[Source: MDPI and Edanz, Diagram by me]

The support of open access for education, quoting from David Wiley, Cable Green, and Louise Soares (2012), “Education is a matter of sharing and the open educational resources approach is designed specifically to enable extremely efficient and affordable sharing.” The benefit of online sharing can be further explained in the following link:

This explains the cycle of information gathered.


The purpose of educational journals is needed by students to obtain reliable information and to “facilitate scholarly communication, filter for errors, and maintain the record of scientific advance” (John P. Conley). However, having restricted access hinders the sharing, readership and access process which “makes it difficult for them to know of and build on the research that has already been conducted and reported”.


[Source: Openaccess]

However, as much as I hate to agree, paid access may be necessary. They promote access at the expense of quality (nature). Open access gives rise to ethical issues, dishonesty and lack transparency, where predatory publishers counterfeit journals to exploit the open access model in which the author pays, making use of the efforts they place in their research. This also questions the future credibility and quality of information gathered online. Are students still able to gather reliable information for their work? Free access, but unreliable?

Content producers’ may also be concerned on the sustainability – where do they get financial support from? And eventually, is it worthwhile for content producers to continue publications? If researchers start to have such thoughts, will they continue publishing online?

With such disadvantages attacking content producers, there is a need for advance research to weigh the pro and cons of open access and how content producers can eventually benefit, too, as quoted from theguardian “We are happy to work with models where funding is provided on the author-side or the user-side”

(427 Words)


Badam, R.T. (2014) World wide web inventor makes plea to keep internet free and open. Available at: http://www.thenational.ae/uae/technology/world-wide-web-inventor-makes-plea-to-keep-internet-free-and-open (Accessed: 15 November 2016).

Beall, J. (2012) ‘Predatory publishers are corrupting open access’, Column: World View, 489(7415), p. 179. doi: 10.1038/489179a.

Conley, J.P. (2012) Economics Bulletin. Available at: http://www.accessecon.com/pubs/EB/2012/Volume32/EB-12-V32-I4-A37.pdf (Accessed: 15 November 2016).

Edanz (2013) Advantages and disadvantages of open access. Available at: https://www.edanzediting.com/blogs/advantages-and-disadvantages-of-open-access#.VIbBaIsVdlI (Accessed: 15 November 2016).

Hitt, E. (2003) Pros and Cons of Open-Access Publishing Debated. Available at: http://www.medscape.com/viewarticle/464149 (Accessed: 15 November 2016).

MDPI (1996) Open access information. Available at: http://www.mdpi.com/about/openaccess (Accessed: 15 November 2016).

Wiley, D., Green, C. and Soares, L. (2012) Dramatically Bringing Down the Cost of Education with OER. Available at: http://files.eric.ed.gov/fulltext/ED535639.pdf (Accessed: 15 November 2016).

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Topic 4: Reflection on Ethical Issues

Topic 4 was an interesting topic and through this learning platform, I am exposed to the various ethical issues raised by me peers. The below video will summarise a few points that I have learnt:

[Source: Video by me, adapted from Brenda, Karise and Yang Ting]

The below picture will further explain the use of data mining.


[Source: http://www.ijsr.net/archive/v4i7/SUB156788.pdf , Photo by me]

This made me wonder if there are still privacy from “Multiple online identities“. Quoting from Brenda’s blog, “We certainly cannot do without data mining, but what we can do to minimize its stigma is to be transparent and ethical in our practices.” Companies should use Data Mining within themselves for research or marketing purpose, but such information should not be shared across.

Charissa and Teresa’s post provided a more competent explanation on the topic of influencer marketing and I learnt a new term – Astroturfing (Creation of a fake review by a company that a reasonable consumer will believe to be by another real consumer). Both uses the idea of altering information, which in term, hinders consumers from learning the truth. Jim raised a good point, “In the company’s standpoint, it is doing the right thing for the shareholders”. What about consumers?

In my previous post, there are concerns from readers about the use of unbiased review. I do agree that there might be hidden agendas from bloggers in writing positive reviews from free samples. Perhaps, the point raised by Charissa will give a better gauge for consumers. By labelling if a post is “sponsored” or “Advertorial”, it will be will be a more “Ethical” way as consumers are informed of the purpose and they can make their own assessment from there. To gain trust from the public, bloggers should convince and show the public the effect and benefits of the product.

Check out my comments for Yong You and Yang Ting!

(313 words)

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Topic 4: Ethical or not?

What can Social Media do?

Social Media is the use of electronic devices to create, share or exchange information, Ideas, pictures and videos (CPS)

A clearer description of the function of the social medias is shown below:


[Source: Whatis, Photo by me] 

However, the purpose of social media has caused it dangerous to “execute its purpose”. From the case of Justine Saccos, nothing is considered “small” once it is published online. Today, social media has become a powerful tool for spreading information. It reaches faster and farther than any communication method to date, including “regular news outlets” (life as of late).

How companies made use of Social Media in their marketing?

Firstly, we will consider the what is ethnical for company to carry out the marketing strategies. Ethics is a system of Moral principles, affecting how people make decisions and lead their lives. It is concerned with what is good for the individual and society. One “thinks ethically” when they have thoughts to something beyond themselves.

Below shows the example of a marketing’s responsibility on sharing information.


[Source: http://www.marketing-schools.org/types-of-marketing/ethical-marketing.html]

One point that concerns me is “Marketers should be transparent about who they pay to endorse their products” Companies learnt the benefits of social media in sharing information and hence, adopt the use of Influencer marketing to market their products.

What is influencer marketing?


[Source: Famebit]

Influencers are approached by companies to do paid advertorial and engage in campaign that impact sales. 69% of the marketers consider this strategy effective. Human’s brain tends to make decisions based on emotion, which comes into effect when dealing with YouTube personalities (ViewReviews). Companies are making use of consumer’s trust on the digital influencers to make decisions. As influencers are paid to complete the task, they will be compelled to provide the desired outcome – biases influencers to be more positive about their review (Adrian Segar).


[Source: http://www.conferencesthatwork.com/index.php/event-professionals/2016/09/is-paid-influencer-marketing-ethical-in-the-event-industry/]


[Source: https://www.skyword.com/contentstandard/marketing/is-influencer-marketing-ethical/]

It is beneficial to the company, but is it the same for consumers? Are companies “thinking ethically” for their consumers?

What should companies do?

There are companies who exercise unbiased reviews from influencer marketing. One example will be Sephora. Instead of reaching out to influencers for review, Sephora sends free samples to influential individual to try their products. In this way, Sephora gives influencer the freedom they need to be unbiased and individual who genuinely love their product will leave an honest product experience which will aid other consumer’s decision.

True influencer marketing is about content and storytelling, not reviews. (Collective Bias Cited in Influencer marketing)

(396 words)


BBC (2009) Ethics – introduction to ethics: Ethics: A general introduction. Available at: http://www.bbc.co.uk/ethics/introduction/intro_1.shtml (Accessed: 11 November 2016).

Brooks, S. (2013) The Positives of social media: Spread of information. Available at: http://lifeasoflate.com/2013/11/the-positives-of-social-media-spread-of-information.html(Accessed: 11 November 2016).

Drees, R. (2016) What is Influencer marketing on Youtube. Available at: http://viewsreviews.org/2016/03/influencer-marketing-on-youtube/ (Accessed: 11 November 2016).

Friedman, L. (2016) 5 examples of Influencer marketing done right. Available at: https://blogs.adobe.com/digitalmarketing/social-media/5-examples-influencer-marketing-done-right/ (Accessed: 11 November 2016).

Guidelines on prosecuting cases involving communications sent via social media (2016) Available at: http://www.cps.gov.uk/legal/a_to_c/communications_sent_via_social_media/(Accessed: 11 November 2016).

Ronson, J. (2015) How One stupid Tweet blew up Justine Sacco’s life. Available at: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?module=ArrowsNav&contentCollection=Magazine&action=keypress&region=FixedLeft&pgtype=article&_r=2(Accessed: 11 November 2016).

Segar, A. (2016) Is paid influencer marketing ethical in the event industry? Available at: http://www.conferencesthatwork.com/index.php/event-professionals/2016/09/is-paid-influencer-marketing-ethical-in-the-event-industry/ (Accessed: 11 November 2016).

Wigmore, I. (2016) What is social media? – definition from WhatIs.Com. Available at: http://whatis.techtarget.com/definition/social-media (Accessed: 11 November 2016).



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Topic 3: Reflection on Development of Digital Profiles

I feel that this topic has a wide range of possibilities in developing a professional profile and 400 words is definitely not enough to bring across my idea. I have focused on the big picture such as branding and authentication. Through reading a few blogs, I am able to link the ideas from my peers into my framework.

A few of my peers, Rebecca, Angeline and Klarrisa brought out a good point about “blogging”. I think that the idea of blogging can be used to enhance my point of “authentic”. I agree with Klarrisa that fresh graduates like us does not have sufficient skills to build a strong portfolio. Through blogging, one can share their ideas, interests and passion. This is where one’s true self is displayed, and definitely, not a side that will be reflected in our CVs. The content of our blog is unique, which bring me to my next point where blogging can also help improve our personal branding. I quote from Angeline’s blog, “Blogging not only showcase an individual’s skills but also one’s personality, which sets you apart from other candidates (Ottaway, 2015)” We should always aim to differentiate ourselves from others, in order to “stand out”. As mentioned by careercast, “When you clearly stand apart and above others competing for the same jobs, you generate interest and are much more likely to land interviews” and hence, can “can compel them to feel they must meet that person”

This diagram illustrates how blogging can evolve from a “stranger” to someone that recognizes you.


[Source: http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht#sm.0000rn6bykiz8fawt0t1v83w1omq9]

Nevertheless, as much as blogging does bring some advantages, one must be mindful of what is discussed on the blog. If a blog is not well-maintained or engaging for the readers, it may land you in a disadvantageous position.

Some interesting tips on building a strong and attractive personal brand is mentioned is Rebecca’s blog. You may also want to read: https://www.looksharp.com/blog/how-to-create-a-killer-online-professional-profile

Check out my comments on Angeline and Klarrisa’s blog.

(325 words)


Inc, A. (2016) The importance of personal Branding. Available at: http://www.careercast.com/career-news/importance-personal-branding (Accessed: 10 November 2016).

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Topic 3: You are being watched!

How you portray yourself on the web tells a lot about you – what you are passionate about, how you communicate, etc.

What has it got to do with you?

Let me share with you some statistic:


[Source: Jobvite; (Photo by me)]


[Source: Jobvite]

Companies are hiring candidates through Social Media, with the highest percentage from LinkedIn.

Right now, if you have the same thought as me – “Alright, maybe I should just create LinkedIn to build on my professional portfolio” – NO! According to ndn, the social media are interconnected. I did a google search on my name, and here are the results.



All the social media platform that I was engaged in was reflected. Can I hide?


[Adapted from: http://ocs.yale.edu/content/professional-online-identity, (Image by me)]

My Facebook: It’s empty and does not provide information about me.


My Twitter: Just a blog link?


Watch this video which will guide my following explanations on building your professional image.

[Source: http://www.bbc.com/news/business-25217962%5D

Make your brand

This videos explains the importance of differentiating yourself from other “fake” identities.

[Source: http://wwlp.com/2014/08/26/five-benefits-of-personal-branding/]

By having a brand also means making yourself identifiable. I would like to use Hillary Rodham Clinton’s profession as an example. Clinton engage marketing specialist to help with forming “her image”. The “H” and colours used consistently throughout her pages.


[Source: http://www.nytimes.com/politics/first-draft/2015/04/14/shooting-arrows-at-hillary-clintons-new-campaign-logo/%5D

FB HC.jpg

[Source: Hillary Clinton Facebook]

Do you think it’s successful?


Prior to further research, I tried to picture how I will write my Bio if I had to.


I hope you are still with me.

If you are an employer, would you want to read this?

I personally don’t think that providing too much factual information about yourself is very attractive. Bio should be presented in a less formal way that is readable. One should avoid being too heavily texted on your accomplishments. Remember: The people reading your bio are suffering from information fatigue. If you don’t hook them in the first line, you’ll lose them quickly. (Bloghub)


[Source: @HillaryClinton Twitter]

We can understand – what she does, what she love- in a glance.


Be Authentic

It’s not hard acting to be yourself. It’s hard trying to build a profile that’s not you. According to Amy Mae citing Dan Schawbel, “The objective is to position your personal brand so you’re using the right keywords and clearly showing what your focus is so people read it and know exactly what you do and whom you serve.”


[Source: Hillary Clinton Pininterest]

Her account clearly reflects her interest.

Updating your personal life on social media?

Before you post anything online, assume that you are being watched consistently

Ending off with a good read: http://www.business.com/social-media-marketing/how-to-balance-your-personal-and-professional-identity-on-social-media/

(431 Words)



BBC (2013) Job hunting: How to promote yourself online. Available at: http://www.bbc.com/news/business-25217962 (Accessed: 9 November 2016).

Build your digital profile (no date) Available at: http://www.kellyservices.com.sg/SG/Careers/Online-Application-Tips/Build-Your-Digital-Profile/#.WCM-Y2t96Ul (Accessed: 9 November 2016).

Cross, M. (2013) Social media security: Leveraging social networking while mitigating risk. Available at: https://books.google.com.sg/books?id=cyzbAsm7FMYC&pg=PA24&lpg=PA24&dq=brand+make+yourself+easily+identifiable&source=bl&ots=3mZmrwLRyT&sig=BWFZ0SQkn0Hk6jxHdFcmHWipkFc&hl=en&sa=X&ved=0ahUKEwiCzPCyw5vQAhUkT48KHVJFDdwQ6AEIOTAF#v=onepage&q=brand%20make%20yourself%20easily%20identifiable&f=false (Accessed: 9 November 2016).

Hillary Clinton (hillaryclinton) (no date) Available at: https://www.pinterest.com/hillaryclinton/ (Accessed: 9 November 2016).

Jobvite. (No Date) Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf (Accessed: 9 November 2016).

Kolowich, L. (2016) 6 of the best professional bio examples we’ve ever seen. Available at: http://blog.hubspot.com/marketing/professional-bio-examples#sm.000tqfgq33iufol10th2gcr7d1a5w (Accessed: 9 November 2016).

Meehan, P. (2016) What’s a digital profile and what it reveals about you. Available at: http://www.nbnco.com.au/blog/career/whats-a-digital-profile-and-what-reveals-about-you.html (Accessed: 9 November 2016).

Misiaszek, M. (2014) Five benefits of personal Branding. Available at: http://wwlp.com/2014/08/26/five-benefits-of-personal-branding/ (Accessed: 9 November 2016).

Rappeport, A. (2015) Shooting arrows at Hillary Clinton’s new campaign logo. Available at: http://www.nytimes.com/politics/first-draft/2015/04/14/shooting-arrows-at-hillary-clintons-new-campaign-logo/ (Accessed: 9 November 2016).

Rucker, P. and Gearan, A. (2015) The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand. Available at: https://www.washingtonpost.com/politics/the-making-of-hillary-50-marketing-wizards-help-reimagine-clinton-brand/2015/02/21/bfb01120-b919-11e4-aa05-1ce812b3fdd2_story.html (Accessed: 9 November 2016).

Turner, A.-M. (no date) How to write a Rockstar Twitter bio. Available at: http://mashable.com/2013/10/23/write-twitter-bio/#2_sTerCKPkq1 (Accessed: 9 November 2016).

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