How you portray yourself on the web tells a lot about you – what you are passionate about, how you communicate, etc.
What has it got to do with you?
Let me share with you some statistic:
[Source: Jobvite; (Photo by me)]
Companies are hiring candidates through Social Media, with the highest percentage from LinkedIn.
Right now, if you have the same thought as me – “Alright, maybe I should just create LinkedIn to build on my professional portfolio” – NO! According to ndn, the social media are interconnected. I did a google search on my name, and here are the results.
All the social media platform that I was engaged in was reflected. Can I hide?
[Adapted from: http://ocs.yale.edu/content/professional-online-identity, (Image by me)]
My Facebook: It’s empty and does not provide information about me.
My Twitter: Just a blog link?
Watch this video which will guide my following explanations on building your professional image.
Make your brand
This videos explains the importance of differentiating yourself from other “fake” identities.
By having a brand also means making yourself identifiable. I would like to use Hillary Rodham Clinton’s profession as an example. Clinton engage marketing specialist to help with forming “her image”. The “H” and colours used consistently throughout her pages.
[Source: Hillary Clinton Facebook]
Do you think it’s successful?
Prior to further research, I tried to picture how I will write my Bio if I had to.
I hope you are still with me.
If you are an employer, would you want to read this?
I personally don’t think that providing too much factual information about yourself is very attractive. Bio should be presented in a less formal way that is readable. One should avoid being too heavily texted on your accomplishments. Remember: The people reading your bio are suffering from information fatigue. If you don’t hook them in the first line, you’ll lose them quickly. (Bloghub)
[Source: @HillaryClinton Twitter]
We can understand – what she does, what she love- in a glance.
It’s not hard acting to be yourself. It’s hard trying to build a profile that’s not you. According to Amy Mae citing Dan Schawbel, “The objective is to position your personal brand so you’re using the right keywords and clearly showing what your focus is so people read it and know exactly what you do and whom you serve.”
[Source: Hillary Clinton Pininterest]
Her account clearly reflects her interest.
Updating your personal life on social media?
Before you post anything online, assume that you are being watched consistently
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Cross, M. (2013) Social media security: Leveraging social networking while mitigating risk. Available at: https://books.google.com.sg/books?id=cyzbAsm7FMYC&pg=PA24&lpg=PA24&dq=brand+make+yourself+easily+identifiable&source=bl&ots=3mZmrwLRyT&sig=BWFZ0SQkn0Hk6jxHdFcmHWipkFc&hl=en&sa=X&ved=0ahUKEwiCzPCyw5vQAhUkT48KHVJFDdwQ6AEIOTAF#v=onepage&q=brand%20make%20yourself%20easily%20identifiable&f=false (Accessed: 9 November 2016).
Hillary Clinton (hillaryclinton) (no date) Available at: https://www.pinterest.com/hillaryclinton/ (Accessed: 9 November 2016).
Jobvite. (No Date) Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf (Accessed: 9 November 2016).
Kolowich, L. (2016) 6 of the best professional bio examples we’ve ever seen. Available at: http://blog.hubspot.com/marketing/professional-bio-examples#sm.000tqfgq33iufol10th2gcr7d1a5w (Accessed: 9 November 2016).
Meehan, P. (2016) What’s a digital profile and what it reveals about you. Available at: http://www.nbnco.com.au/blog/career/whats-a-digital-profile-and-what-reveals-about-you.html (Accessed: 9 November 2016).
Misiaszek, M. (2014) Five benefits of personal Branding. Available at: http://wwlp.com/2014/08/26/five-benefits-of-personal-branding/ (Accessed: 9 November 2016).
Rappeport, A. (2015) Shooting arrows at Hillary Clinton’s new campaign logo. Available at: http://www.nytimes.com/politics/first-draft/2015/04/14/shooting-arrows-at-hillary-clintons-new-campaign-logo/ (Accessed: 9 November 2016).
Rucker, P. and Gearan, A. (2015) The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand. Available at: https://www.washingtonpost.com/politics/the-making-of-hillary-50-marketing-wizards-help-reimagine-clinton-brand/2015/02/21/bfb01120-b919-11e4-aa05-1ce812b3fdd2_story.html (Accessed: 9 November 2016).
Turner, A.-M. (no date) How to write a Rockstar Twitter bio. Available at: http://mashable.com/2013/10/23/write-twitter-bio/#2_sTerCKPkq1 (Accessed: 9 November 2016).